The awards were inaugurated in 2003, and officially launched in January 2004, to reflect the reality of the global marketplace.
The annual Road to the World Car Awards journey follows more than 100 highly respected automotive journalists on the jury panel as they test-drive, and vote on, the 2024 eligible vehicles. The journey starts with today’s official launch, followed by a stop in Pasadena, CA, USA for the annual 9th “L.A. Test Drives” media event in November.
The World Car Finals Powered by Brembo for the 6th consecutive year will begin the winners’ countdown in early February 2024 when the Top 10 World Car of the Year finalists as well as the Top 5 finalists in the World Electric Vehicle, World Luxury Car, World Performance Car, World Urban Car and World Car Design of the Year categories will all be announced.
The countdown excitement will continue to grow when the number of finalists is narrowed down to the Top Three in the World to be announced – live – at the Geneva International Auto Show (GIMS) on Monday, February 26th, 2024. Sandro Mesquita, CEO of GIMS, said: ‘’We are thrilled to welcome World Car Awards at our next Geneva Salon. Our Show is an event etched in the calendar of car enthusiasts worldwide, which makes it a perfect fit to discover the World Car Awards 2024 finalists.”
Finally, the grand finale live awards ceremony wherein the winners in six categories are declared will take place for the 19th year at the New York International Auto Show on Wednesday, March 27th, 2024. “For nearly two decades, the New York Auto Show has been proud to partner with the World Car Awards and co-host the winners’ announcement as a special kick-off to the Show’s Press Preview Days, said NYIAS President Mark Schienberg. “This long-standing relationship is the perfect way to celebrate the opening of North America’s first and largest-attended auto show and recognize the best-of-the-best in the industry. Congratulations to the World Car team, past winners, and all the jurors from around the globe on 20 years of success!”