“It is a very special milestone that we post our best ever H1 results. Our hard work has taken us even further than we could ever have imagined, especially given the challenges we have faced over the last few years,” explained the CEO of SEAT and CUPRA, Wayne Griffiths. “SEAT S.A. is on a journey of transformation and we have a lot more potential for growth. Our aim is to post a more robust operating profit and become an even more sustainable and profitable company over the coming years. The best is yet to come,” he added.
“The business structure of SEAT S.A. is more resilient today and the figures for the first half show that we are on the right track. Now, the company will continue to focus on strategic priorities, as well as revenue management and improving efficiency in order to achieve even stronger financial results,” said David Powels, Vice President of Finance and IT at SEAT S.A.
Increased deliveries key to success
An increase in the volume of deliveries served as the primary driver of the record-breaking financial results. SEAT S.A. ended the first half of 2023 with a solid growth of 28.1%, after selling 261,400 vehicles (204,100 in H1 2022).
CUPRA continues to achieve new heights and boosted the global deliveries of SEAT S.A. In the first half of 2023, the brand delivered 107,300 cars, 56.9% more than in the same period of 2022 (68,400), and registered the best H1 in its history. Since its creation in 2018, more than 400,000 vehicles have been sold, with more than 25% of overall sales in the first half of this year alone. The ambition of CUPRA is to sell 500,000 cars per year in midterm.
The SEAT brand has also contributed to the overall growth of the company’s sales thanks to high demand and the improved supply of semiconductors and other essential parts, which made it possible to recover production volumes. In the first half of 2023, SEAT deliveries grew 13.6% to a total of 154,200 vehicles delivered (H1 2022: 135,800).
CUPRA Formentor leads sales
The best-selling CUV in Europe, CUPRA Formentor, remains the company’s best-selling model with 60,900 units delivered in the first six months of the year – a 21.1% improvement on 2022. The brand’s second most successful model, the CUPRA Born, closed the first half of the year with 18,900 cars sold, more than double that of the same previous period (+129.4%).
CUPRA’s top three markets in H1 were Germany (32,400; 30.8% more than in 2022), the United Kingdom (11,400; +125.4%) and Spain (11,300; +47.2%). Since its expansion to Australia in 2022, CUPRA’s global growth has gone from strength to strength, and in the first half of the year the brand commenced operations in countries including Morocco and Egypt.
For the SEAT brand, the SEAT Arona remained the brand’s best-selling model in H1 2023 (53,600 units; +23.0%), followed by the SEAT Ibiza (43,800; +35.3%). SEAT’s main markets in the first half of the year were Spain (35,600; +15.5%), Germany (27,900; +0.4%) and the United Kingdom (15,900; +24.7%).