To celebrate the launch of the New LBX, Lexus is organizing a series of four pop-up experiences in European cities: Milan, London, Madrid and Paris. »Everyday Extraordinary” is at the heart of the LBX: a hybrid compact SUV that is remarkable in design, yet practical for everyday city driving. Each event focuses on elevating everyday experiences and reimagining the vehicle through immersive installations.
From October 26 to 29, Madrid’s Plaza de Colón will be transformed by Lexus into an “Extraordinary Urban Gallery.” Through the unexpected use of vast pink shipping containers, the public will be able to experience first-hand how an everyday square in the capital of Spain will become an extraordinary space of art, design and technology that reflects the spirit of the LBX.
Various prestigious artists, such as the architect and interior designer Fabián Ñíguez and the muralist Lidia Cao, will represent, through 3D canvases, different qualities of the LBX in one of the most emblematic squares in Madrid.
The Lexus LBX will be the centerpiece of the Agora, an unexpected installation where old and new meet to represent the disruptive concept of this new Lexus.